Amy Lowery, owner of The Edit Shops, is one badass business woman. We were privileged enough to work with her to bring her vision for The Edit to market.
Strategy & Research | Creative Direction | Web Development | Photography | Visual Merchandising
What is the problem?
Amy had already built an incredible foundation for The Edit. When she approached RGB, she was ready to take the business up a notch. She was ready to launch an ecommerce website and create a more cohesive customer experience.
What is our solution.
- Building off of her current branding, we were able to extrapolate what she had and create a more well rounded brand experience. From adding more colors, establishing brand voice, and creating a social media strategy, we were able to build a brand with more value.
- From the brand guidelines that we created, we were ready to tackle the ecommerce website. Working within her business requirements, we were able to create a fully functional website that customers actually wanted to shop off of.
- Lastly, we met in real life to create a cohesive customer experience and match her brick-and-mortar shop to her brand. Working together, we re-merchandised the shop, brought in new furniture that more closely matched the aesthetic, and created signage to bring folks inside.